It has been almost three years since the Abashiri City Tourism Association was registered as a Destination Management / Marketing Organization (DMO) under the Japan Tourism Agency. Therefore, we have released the ``Tourism Area Development Corporation Formation and Establishment Plan'' to let Abashiri citizens and other local people know about DMO 's activities.

Abashiri City Tourism Association Tourism Area Development Corporation Formation and Establishment Plan

Recently, we are facing challenges such as a nationwide population decline, declining birthrate and aging population, and concentration in urban areas, but an effective way to overcome these challenges is to revitalize local economies through tourism promotion. It has been with. By attracting not only domestic tourists but also tourists from overseas, we can increase the number of people who interact with us and bring out the "earning power" of the region, leading to the revitalization of the region.

​DMOs were established to fulfill this role, and are responsible for building consensus with a variety of stakeholders, formulating strategies based on data, and improving and promoting tourism resources.

What is the Japan Tourism Agency Tourism Regional Development Corporation (DMO)?

The Abashiri City Tourism Association DMO, in cooperation with the local community, will continue to promote the Abashiri community through tourism and carry out activities that will enrich the lives of the local community.We look forward to your continued support. Masu.